We owe
the land a re-think.Our responsibility to the land, especially for those of us in the food business, has never been greater.
Topsoil grows 95% of our food. But a third of the world’s topsoil is acutely degraded. Yet people with imagination and innovation are unlimited.
And when you bring them together, you get the Honest Potato Company.
What’s an
honest potato?It’s one that starts out honest and stays honest, because we integrate and control its entire journey, reducing waste, water and inputs, and increasing production, biodiversity and soil health.
Here’s some of the honest choices we make in our approach:
Choosing and creating seed varieties that resist pests, disease and environmental stresses, so we use less chemicals and water
Growing regeneratively on farms where the crops feed the animals and their manure feeds the soil
Partnering with growers that are close-to-market, cutting our transportation carbon footprint
A state-of-the-art packing/storing facility that makes fresh potatoes available year-round, minimizing imports and food loss
Using 95% of our farmed produce by finding options for “imperfect” potatoes, using their waste and peelings as feed, or turning them into fertilizer and electricity
The food we’re growing today can grow a better tomorrow. Join us.
WE CAN’T MAKE
MORE LAND. SO WE HAVE TO MAKE BETTER CHOICES.Our Values
HONESTY
We build relationships based on mutual trust. Our actions are guided by the respect we have for our customers, suppliers, partners and each other. We strive to provide services and products of the highest quality.
COLLABORATION
We believe that effective communication fosters collaboration and team spirit. We communicate in both of Canada’s official languages, respect our differences, and work together to ensure our success.
EQUITY
Everything we do is guided by a moral purpose, one bigger and more important than any of us, that guarantees fairness and respect for all stakeholders.
INNOVATION
From seed to the consumer, we focus on innovation to accomplish our mission, whether it’s by creating new, more environmentally-friendly potato varieties, using regenerative agriculture, or through our products.
Our Mission
To build a fully-integrated, closed-loop potato company that increases our food supply, decreases the harm caused by doing it, and inspires others to join in our mission.
Our Vision
A world where the food we grow and the ways we grow it feed the land that sustains it all.
Our roots run
deep here.Our community involvement strategy is deeply rooted in supporting the fabric of local life. From sponsoring hockey and lacrosse sports clubs to partnering with organizations like our local police, food banks, Rotary and more, we aim to uplift the communities where we operate. Integral to our approach is also championing causes close to our employees’ hearts. By embracing both local initiatives and employee-driven passions, we forge meaningful connections and create lasting impact where it’s needed most.
Organizations we support include:
- Dashboard Mens Club
- Diabetes Canada
- Dufferin Farm Tour
- Honeywood Minor Hockey
- Kart Racer Ryder Hare
- Orangeville Minor Hockey
- Orangeville Northmen
- Orangeville Northmen Jr A.
- Orangeville/Shelburne Food Bank
- PC Children’s Charity
- Police Services
- Rotary Club of Shelburne
- Shelburne Fire Fighters Golf Tournament
- Shelburne Minor Hockey
- Shelburne Vets Lacrosse