We owe
the land a
re-think.

Our responsibility to the land, especially for those of us in the food business, has never been greater.

Topsoil grows 95% of our food. But a third of the world’s topsoil is acutely degraded. Yet people with imagination and innovation are unlimited.

And when you bring them together, you get the Honest Potato Company.

Our Values

HONESTY


We build relationships based on mutual trust. Our actions are guided by the respect we have for our customers, suppliers, partners and each other. We strive to provide services and products of the highest quality.

COLLABORATION


We believe that effective communication fosters collaboration and team spirit. We communicate in both of Canada’s official languages, respect our differences, and work together to ensure our success.

EQUITY


Everything we do is guided by a moral purpose, one bigger and more important than any of us, that guarantees fairness and respect for all stakeholders.

INNOVATION


From seed to the consumer, we focus on innovation to accomplish our mission, whether it’s by creating new, more environmentally-friendly potato varieties, using regenerative agriculture, or through our products.


To build a fully-integrated, closed-loop potato company that increases our food supply, decreases the harm caused by doing it, and inspires others to join in our mission.


A world where the food we grow and the ways we grow it feed the land that sustains it all.

Our roots run
deep here.

Organizations we support include:

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